Week 12 - Who’s listening? Mass communication in a networked, mobile environment

3.4 Who’s listening? Mass communication in a networked, mobile environment

Preparation

Read:   
Malpas, J. (2009). On the Non-autonomy of the Virtual. Convergence 15(2), 135-139. (Electronic databases)
Watch:
TED talk: Seth Godin on the tribes we lead

Seth Godin discusses the effect of the internet on mass advertising.

Learning Portfolio entry
1.    Summarise the main points in the readings noting your agreement and disagreement with the ideas and opinions of the author/speaker.
2.    Account for your own use of media technologies and make note of the costs and benefits.
3.    Brainstorm ideas about who gains and who loses in terms of contemporary communication media including costs and gains for the environment.

Discussion

Topic Themes / keywords:  ICT ownership; One to many and many to many communications; Communicating with media producers, communicating with audiences?

learning goals:
Thinking about how institutions and infrastructure order ICTs

Group work:

• Map your personal use of communications technologies for one average day.
• In groups, assess the relative ‘value’ of these communications to users and providers.

Discussion Questions:

• How are techs and companies shaping our communication and use of mobile devices?
• What does it mean that they are converging with other forms of mobile media?